About

A practitioner, not an agency.

When you work with Desert West Digital, you're working directly with me, Gage Staruch. Senior RevOps. One point of accountability.

Built on a conviction that a revenue system should be a practice, not a project.

I started Desert West Digital because I kept watching B2B businesses hit the same wall. MSPs, staffing firms, insurance brokers, CPA firms. They'd grow their book of business, but their systems couldn't keep up. Deals got lost. Follow-up depended on whoever remembered. Leadership stopped trusting the numbers.

I'm a fractional Revenue Operations consultant with a decade of hands-on system design. Desert West Digital is my independent consulting practice. When you engage with me, you're working with me directly. Not an account manager. Not a junior associate. Me.

I've been building things with computers and software since I was 10 years old. That foundation shapes how I think about systems: practically, structurally, and always with an eye toward what actually works versus what looks good on paper.

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CRM design for MSPs, staffing firms, insurance brokers, and CPA firms

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Lead handoff, follow-up automation, and pipeline governance that holds

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Reporting and forecasting leadership actually trusts and acts on

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One point of accountability, no handoffs between you and the work

Work With Me →

You're not buying a service.
You're hiring a person.

The difference between working with an agency and working directly with a practitioner is felt in every conversation, every decision, and every deliverable.

No Templates

Your systems are built for your actual process, not adapted from a playbook designed for a different company in a different market.

I Implement

Recommendations and execution come from the same person. Nothing gets lost in translation between strategy and delivery.

Direct Access

You have my contact. When something changes in your business, I hear it directly and move quickly because I know your system inside out.